The Government of Meghalaya on March 31, 2023, issued a notification regarding the Meghalaya Advertisement Policy, 2023
This Policy shall come into force from the date of its notification in the Meghalaya Gazette.
The following has been stated namely: -
• It states that the Directorate of Information and Public Relations shall be the Nodal Agency for the issuance of Advertisements for Government Departments/Public Sector Units-Undertakings/Corporations/ Autonomous Bodies/Other Agencies of the Government to impaneled Print/Electronic Media.
• It states that No Government advertisement will be issued by any Government Departments directly to the impaneled Print/ Electronic Media/online news portal except through the Nodal Agency
• The Classification of the Print/Electronic Media/Online News portal has been done as follows namely: -
(i) Local Daily Newspapers
(ii) Regional Daily Newspapers
(iii) National Daily Newspapers
(iv) Local Bi-Weekly/ Weekly Newspapers
(v) Local Periodicals
(vi) Periodicals published from outside the state having its branch offices in any part of the state having regular and uninterrupted publication for at least.
• The Classification of Advertisements has been done as follows the namely: -
(i) "Classified Advertisement" means Advertisements that are published/broadcasted/uploaded in a compact section of the Print/Electronic Media/online news portal under specified pages and measurements. These include:
a. Situation vacant
b. Tender and Auction Notice
c. Statutory Notice
d. Public Notice
e. Miscellaneous announcement
(ii) "Display Advertisements" means advertisements that have a conspicuous display of contents and are published as specified by DIPR and these include:-
a. Media/Publicity Campaigns.
b. Important announcements/Programmes/Messages.
• It states that the Print Media must submit to the Director, Information and Public Relations, Meghalaya between 15th January and 15th July each year a statement showing the total number of issues of circulation brought out during the preceding six months period and must be duly certified by the Audit Bureau of Circulation or any Government recognized Chartered Accountant.
• The Editors/Publishers of the Print Media must send 5 copies of every issue of the publication published by them to the Director, Information and Public Relations, Meghalaya free of cost, on the date of issue to enable the Government to monitor the regularity in terms of publication and to oversee as to whether the newspaper is not acting in a manner repugnant to journalistic ethics; failing which they are liable to be removed from the empanelment list maintained by the Directorate of Information and Public Relations, Meghalaya.
• It states that the Local Cable News Channels must submit the Coverage Certificate issued by the District Magistrate concerned.
• It states that All advertisement bills of Government Departments will be paid by the Directorate of Information & Public Relations. The concerned Print/Electronic Media/Online News Portal, after publishing/broadcasting/ uploading the advertisements shall send the bills in Triplicate along with copies of the Newspaper/ Periodical or copies of the video clip/ broadcast message/jingle or Screenshots/links of the webpage where the advertisement was uploaded/published as the case may be to the Directorate of Information & Public Relations, which, consequent to verification of the same, shall settle the bills on behalf of the concerned Government Departments
[Notification No. IPR.37/2006/287]
