The Ministry of Information and Broadcasting (MIB) on August 24, 2023, issued a notification regarding the Sharing of Raw Level Data with Broadcasters
The following has been stated namely: -
• It states that the Ministry is permitted to share audience measurement Raw Level Data (RLD) with broadcasters. ln this regard, BARC has appraised that it has significantly scaled up the panel homes by about 85% (from 30,000 to 55,000).
• It states that the RLD data has been sufficiently masked and anonymized and does not include personally identifiable information of panels thereby ensuring the secrecy, privacy, and integrity of the panel homes.
• The BARC has conveyed that they are already sharing the RLD data with advertisers and Media Agencies. ln this regard, the "Policy Guidelines for Television Rating Agencies in India" issued by this Ministry prescribes that The data generated by the rating agency be made available to all interested stakeholders in a transparent and equitable manner.
• It states that the BARC shall share Raw Level Data up to the preceding week (i.e. RLD data of the viewership for W-1th week when the TRP is being reported for the with week) with the broadcasters in a transparent and equitable manner while ensuring that the integrity and confidentiality of the BARC panels is maintained at all times Further, all the requisites and prescriptions of the said TRP Policy Guidelines in this respect must be adhered to by BARC.
[Notification No. 36011/13/2020-BP&L (Vol ll)]
