The Central Consumer Protection Authority (CCPA) on November 30, 2023, issued the Guidelines for Prevention and Regulation of Dark Patterns, 2023.
The following provisions have been stated:
• Application
These guidelines shall apply to:
(i) All platforms, systematically offering goods or services in India;
(ii) Advertisers;
(iii) Sellers
• Prohibitions against engaging in dark patterns
No person, including any platform, shall engage in any dark pattern practice.
• Guidelines not in derogation of other laws
Where a dark pattern practice is regulated under any other law for the time being in force or the rules or regulations made thereunder, the provisions contained in these guidelines shall be in addition to and not in derogation of such other laws.
This notification will come into force from November 30, 2023.
Kindly find the annexure provided with this document attached to the document.
[Notification No CCPA-1/1/2023-CCPA -(Reg)]
