The Government of Himachal Pradesh on January 17, 2024, issued the Himachal Pradesh Digital Media Policy, 2024.
The following has been stated: -
•Objectives of the Policy: -
(a) To improve the outreach of welfare schemes and initiatives of the State Government.
(b) To put in place a policy framework in order to enable the department to empanel/engage 'News Web Channels, News Websites/Web Portals, Social Media Influencers/Handlers on the basis of various criteria, terms & conditions and processes stipulated in these guidelines.
(c) To optimally utilize the News Web Channels, News Web Portals and Social Media Influencers/Handlers to publicize and promote the policies, programmes and development initiatives of the State Government.
(d) To empanel/engage News Web Channels, News Websites/Web Portals, and Social Media Influencers/Handlers for publicizing policies, programmes and development initiatives of the State Government. The News Web Channels, News Websites/Web Portals and Social Media Influencers/Handlers would be issued government advertisements after empanelment/engagement with the Information and Public Relations Department.
•The Department of Information and Public Relations, Himachal Pradesh shall be the nodal agency for the release of advertisements of all State Government Departments and boards.
•The Digital Media Policy-2024 shall cover empanelment/ engagement/accreditation and release of advertisements to the following:
(A) News Web Channels
(B) News websites/Portals
(C) Social Media Influencers/Handlers
The policy will come into force from January 30, 2024.
The detailed notification is given in the document attached below.
[Notification No. Pub – A (1) - 1/2018]
