The Ministry of Consumer Affairs, Food & Public Distribution (MoCAF&PD) on February 07, 2024, launched a pilot to on-board the Fair Price Shops (FPSs) in Una and Hamirpur districts of Himachal Pradesh on the Open Network Digital Commerce (ONDC). The pilot was launched virtually in 11 FPSs - 5 FPSs in Una and 6 FPSs in Hamirpur districts. This is the first time when Fair Price Shops are on-boarded on ONDC.
Furthermore, it is stated that this initiative provides numerous benefits for FPS dealers including visibility in the digital marketplace, access to a larger customer base beyond NFSA beneficiaries, and the ability to compete on an equal footing with large retailers and e-commerce platforms. Additionally, beneficiaries who face difficulties in making online purchases can approach the FPS dealer to make online orders on their behalf.
[Release ID: 2003348]
