The Central Consumer Protection Authority (CCPA) on March 06, 2024, issued an Advisory on the Prohibition of Advertising, Promotion, and Endorsement of unlawful activities prohibited under various laws.
The following have been stated namely: -
•It states that Engaging in the promotion or advertisement of online gambling and betting, given its unlawful status in the majority of the states, renders one equally liable for participating in an illegal activity.
• it has cautioned that any advertisement or endorsement, whether directly or indirectly, of activities that are otherwise prohibited by law, including but not limited to betting or gambling, through advertisements or promotions, shall be subject to rigorous scrutiny.
• In case the aforementioned guidelines are violated, stringent measures as per the provisions of the Consumer Protection Act, 2019 shall be initiated against the entire spectrum encompassing manufacturers, advertisers, publishers, intermediaries, social media platforms, celebrities, influencers, endorsers, and any other relevant stakeholders.
[Notification No. CCPA-1/1/2024-CCP]
