The Government of Goa on March 14, 2024, notified the Goa State Outdoor Advertising Policy, 2024.
The Policy is premised on the fact that while outdoor advertisements do bring revenue to the State, it must be driven by consideration of safety, aesthetics, decency and social ethics. That all hoardings are not hazardous, but clearly hoardings on roads, visible to traffic, are potential dangers to drivers. It is for this reason that the outdoor advertising policy has given careful and high consideration to issues of road safety, and to ensure that there are no too much "visual clutter" at/or near intersections and junctions which has potentials to interfere with drivers’ visual search strategies, leading to accidents.
This Policy also aims to respond to emerging global practices as well as the need to maintain the beauty and character of the cities, town and villages in line with their heritage and cultural background considering Goa, being world famous tourist destination. The Policy aims that manmade structures should not conflict with the environment, instead they should blend with surroundings and enhance its beauty by proper placing and pleasing designs.
The complete policy is attached to the document below.
[Notification No. DI/INF/HOARDING POLICY/2024]
