The Ministry of Information & Broadcasting (MIB) on March 26, 2024, issued the Standard Operating Procedures (SOPs) for Central Government Ministries/ Departments/PSUs/Statutory Bodies for the supply of Public Service Awareness (PSA) Films/Approved Films.
The following Standard Operating Procedures (SOPs) are framed for adherence by the Ministries/Departments for selection of Public Service Awareness (PSA) films for screening in cinema theatres:
• It has limited slots for screening of Approved Films/PSA Films in the cinema theatres. Such films to be screened in cinema theatres should be of good quality and carry a public awareness message and be suitable for dissemination through public exhibition in cinema theatres throughout the country.
• The PSA films should be in MPEG-4 and J2K video formats.
• The duration of the film should be up to 2 minutes or less.
• Requisite approvals for the screening of PSA Films/Approved Films may be duly obtained by the concerned Ministry at its own level including approval from the Ad Approval Cell and any other authorities, if required.
• The PSA films of the Central Government have been exempted from obtaining certification from CBFC under Section 9 of the Cinematograph Act, 1952.
• The digital file(s) of the PSA Film/Approved Film with due approvals of the competent authority may be sent to the Ministry of Information & Broadcasting for its screening in the cinema theatres.
• In case the film is designed for a specific State/UT/group of States/language, the same may be mentioned in the request to the Ministry of Information & Broadcasting (MIB), so that it is sent for screening in the concerned focus States only.
[Notification No M-14014/3/2014-DO(FA)-Part (2)]
