The Ministry of Information & Broadcasting (MIB) on June 05, 2024, notified regarding the Requirement for Submission of Self-Declaration Certificate by Advertiser/Advertising Agency.
The following has been stated:
• Requirement for Submission of Self-Declaration Certificate by Advertiser/Advertising Agency:
o Before broadcasting/publishing any advertisement on a TV channel/Radio Station/print/digital media, it is mandatory for every Advertiser/Advertising Agency to submit a self-declaration certificate signed by an authorized representative of the Advertiser/Advertising Agency. This certificate must be submitted through the Broadcast Seva Portal of the Ministry of Information and Broadcasting (MIB) before telecast on TV channels/ Radio Stations (website-https://new.broadcastseva.gov.in/digigov-portal-web-app/index.jsp), and in respect of Print/Digital/Internet media through Press Council of India (PCI) portal (website-https://presscouncil.nic.in/). The self-declaration certificate should attest that the advertisement does not make any misleading claims and complies with all relevant regulatory guidelines, including but not limited to those stipulated in Rule 7 of the Cable Television Networks Rules, 1994 and Norms of Journalistic Conduct (related to advertisements) as issued by PCI. This requirement of self-declaration by all advertisers/advertising agencies is mandatory for all new advertisements released after June 18, 2024.
• All broadcasters/publishers are directed to strictly adhere to this requirement and not to broadcast/publish any advertisement until and unless a valid self-declaration certificate is submitted by the advertiser.
[Notification No 13011/8/2024-BC.II]
