The National Securities Depository Limited (NSDL) on October 28, 2024, issued the notification regarding the TRAI’s Guidelines to curb spam SMSes and misuse of Headers and Content Templates.
The following has been stated namely: -
• The Principal Entities (PEs) are to ensure the following:
o All Principal Entities (PEs) must be onboarded, and their PE IDs mapped with the corresponding Telemarketers (TMs). These TMs are further required to map their ID to final Delivery TM and then the Delivery TM has to create mapping with their TSP. This completes the mapping chain. Only those messages and calls which pass through this completed chain will be successfully delivered. This action is critical to ensure compliance with the binding of PE and TM, which guarantees traceability of messages from the Principal Entity to the recipients.
o This process must be completed by the deadline of October 31, 2024, as mandated by the Direction. Failure to ensure this mapping could result in all traffic originating from PEs not being delivered to the intended recipients, as messages without proper chain definitions will be rejected from November 01, 2024.
[Notification No. NSDL/POLICY/2024/0161]
