class="MsoNormal" style="text-align: justify;">The Telecom Regulatory Authority of India (TRAI) on October 28, 2024, issued the notification regarding the Measures to Combat Spam Calls and SMS Abuse.
The Key actions taken are: -
• It is mandated that any entity found to be making promotional voice calls in violation of regulations would face strict consequences.
• Access Providers have implemented mandatory whitelisting of URLs, APKs, or OTT links in messages with effect from October 01, 2024.
• The Telemarketing calls starting with the 140xx numbering series have been migrated to the Distributed Ledger Technology (Blockchain) platform for strict monitoring and control.
• Access Providers have implemented technical solutions to ensure traceability of entities (Senders/Principal Entities) involved in sending a message to recipients.
[Press Release No. 80/2024]
