The Central Consumer Protection Authority (CCPA) on November 13, 2024, issued the Guidelines for Prevention of Misleading Advertisement in Coaching Sector, 2024.
The following has been stated namely: -
• The guidelines shall apply to all forms of advertisements by any person including an endorser engaged in coaching sector.
• The following shall be considered as misleading advertisement: -
o Makes false claims regarding course(s) offered, duration of completion, credential of faculty, fee, course exit policy including fee-refund
o Makes false claims regarding number of selection, rank in exam or success rate
o Engages in any other unfair trade practice or misleading advertisement.
• Any person who is engaged in coaching while making an advertisement shall –
o Disclose important information such as rank secured, name and duration of course, whether such course is paid with the candidate’s photograph
o Display disclaimer and any other important information prominently. The font of disclaimer and important information in the advertisement shall be the same as that used in the claim
This shall come into force on November 13, 2024
