The Telecom Regulatory Authority of India (TRAI) on November 20, 2024, issued the Measures being taken by TRAI to Combat Spam Calls and SMS.
The following has been stated:
• Complaints against Spam Calls show downward trend due to Stringent Measures:
TRAI issued Directions on August 13, 2024, mandating that any entity found to be making promotional voice calls in violation of regulations would face strict consequences. This includes disconnection of all telecom resources, blacklisting for up to 2 years, and a ban on new resource allocation during the blacklisting period. Consequent to this Direction, Access Providers have taken widespread actions which led to a significant reduction in the complaints registered against the spam calls. The number of registered complaints against unregistered senders, as reported by the Access Providers, were 1.89 lakh in August 2024 which have reduced to 1.63 lakh in September 2024 (13% reduction from August 2024) and 1.51 lakh in October 2024 (20% reduction from August 2024).
• Good Progress in implementation of Enhanced Message Traceability:
To enhance message traceability, TRAI issued Direction on August 20, 2024 and mandated that the trail of all messages from Senders/Principal Entities to recipients must be traceable from November 01, 2024. All Access Providers have since implemented the technical solutions. However, to provide a transition time for technical upgrades, and chain declaration by Principal Entities (PEs) and Telemarketers (TMs), TRAI, vide its Direction dated October 28, 2024, extended the time up to November 30, 2024.
This notification will come into force from November 20, 2024.
[Notification No 88/2024]
