The Telecom Regulatory Authority of India (TRAI) on November 30, 2024, issued the notification regarding the Implementation of Message Traceability for safe SMS service.
The following has been stated namely: -
• Access Providers are directed to ensure PE-TM chain declaration by all PEs & TMs latest by December 10, 2024
• Further, continue issuing the warning to the PEs & TMs who default on PE-TM chain binding on daily basis.
• With effect from December 11, 2024 any traffic where the chain of Telemarketers is not defined or does not match with pre-defined chain shall be rejected.
• PEs and TMs are again advised to expedite the declaration of chains on priority as any message that fails to adhere to the traceability regulation will be rejected with effect from December 11, 2024.
[Notification No. 90/2024]
