The Gandhinagar Municipal Corporation on November 21, 2024, issued the Draft Gandhinagar Outdoor Advertisement Policy 2024.
To maintain the city's visual appeal, ensure road safety, and promote a sustainable environment, this policy document establishes guidelines for the installation of advertisement boards. These guidelines will set a standard for appropriate placement and design and address any existing installations that detract from Gandhinagar's aesthetic or pose safety concerns. Additionally, the Gandhinagar Municipal Corporation will outline measures to remove potential hazards from roadsides, with the aim of enhancing traffic flow and preserving the city's overall appearance.
This policy has been prepared aimed at:
• Reducing hazardous situations thereby improving traffic flow and driving experience etc.
• Keeping the public space clean and tidy by regulating the use of space for advertisements/promotion/marketing
• To preserve the natural beauty and working on city aesthetics
• For outdoor advertisement has been based on the emerging global practices as well as the need to maintain the character of the city.
• Creating opportunities to generale revenue for GMC
For further details, please refer to the document below.