The Securities and Exchange Board of India (SEBI) on March 21, 2025, issued the Advisory to SEBI Registered Intermediaries- Uploading advertisements on Social Media Platforms (SMPs).
The following has been stated namely: -
• Perpetrators of fraud are enticing victims in the name of providing online trading courses, seminars, giving misleading or deceptive testimonials, promise or guarantee of assured or risk free return etc. through various SMPs
• To increase transparency in the securities market, curb fraudulent activities, protect the interest of investors and to further strengthen the conduct of SEBI Registered Intermediaries, it has been that all SEBI registered intermediaries uploading/publishing advertisements on SMPPs like Google/Meta, shall be required to register on such social media platforms using their email ids and mobile numbers registered on SEBI SI Portal.
• These SMPPs will thereafter carry out advertiser verification of SEBI Registered Intermediaries after which, intermediaries will be permitted to upload/publish advertisements on these platforms.
• All SEBI Registered Intermediaries interested in uploading/publishing advertisements on these platforms are advised to update their contact details (consisting of email id and mobile no.) in the intermediary database on the SEBI SI Portal by April 30, 2025.
