The Securities and Exchange Board of India (SEBI) on September 30, 2025 announcing the results of the Investor Survey 2025, conducted jointly with the Association of Mutual Funds in India (AMFI) and Market Infrastructure Institutions (NSE, BSE, NSDL, CDSL). The nationwide survey, executed by Kantar, covered over 90,000 households across 400 cities and 1,000 villages to evaluate awareness, participation, and behavioural trends in India’s securities markets.
Key findings reveal that while 63% of households (around 213 million) are aware of at least one securities product, only 9.5% (about 32.1 million households) actually participate. Urban participation (15%) far exceeds rural (6%), with Delhi (20.7%) and Gujarat (15.4%) leading. Nearly 80% of households, including 79% of Gen-Z, exhibit a strong preference for capital preservation over higher returns, underscoring risk aversion. Barriers such as complexity, lack of knowledge, trust deficits, and fear of losses remain significant deterrents, even as 22% of non-investors express intent to invest within a year.
The survey highlights a strong demand for simplified digital platforms, regional language financial education, and easier grievance redressal processes. Despite limited awareness of SEBI’s grievance mechanisms, satisfaction among users is nearly 90%. The findings are intended to shape strategies for building trust, simplifying investment processes, and expanding financial literacy to promote responsible investing and broader market inclusion.
[Notification No. PR No.63/2025]
