The Securities and Exchange Board of India (SEBI), on February 26, 2026, notified regarding the Ease of Doing Investment (EoDI) -Disclosure of registered name and registration number by SEBI-regulated entities and their agents on Social Media Platforms (SMPs).
The following has been stated namely: -
• The provisions of this circular shall come into effect from May 01, 2026, for all contents uploaded on/after the effective date
• This circular is issued in exercise of the powers conferred under Section 11 (1) of the Securities and Exchange Board of India Act, 1992, to protect the interests of investors in securities and to promote the development of, and to regulate the securities market
• For the purpose of this circular:
• Persons regulated by the Board' shall have the same meaning as defined under Chapter IIIA- Explanation 1 of Regulation 16A, of SEBI (Intermediaries) Regulations, 2008.
• Content (which relates to the securities market) uploaded on SMPs includes content/videos published/broadcasted/uploaded/posted on any SMP (whether in closed groups or publicly available groups) like YouTube, Instagram, Facebook, WhatsApp, X, Linked In, Threads, Telegram, Reddit etc.
[Circular no. HO/(79)2026-MIRSD-PODMMC]
